It takes a lot of effort to run a successful blog. Aside from writing great blog articles for your audience on a regular basis, you must also market your material on numerous channels to enhance your audience reach and bring traffic back to your site.
If you’re having trouble creating fresh blog material from start and don’t have the funds to recruit a freelance blogger to help you, you may consider repurposing your previous blog pieces to get more out of your blogging efforts.
Repurposing your blog articles generally means repurposing previously published blog pieces to create new content for your audience in other formats.
True repurposing, on the other hand, involves more than merely altering the formats of old bits of material and reusing them elsewhere. You should also update any obsolete material in your posts to keep them current, fresh, and enticing to new readers.
The following are 9 various strategies to reuse your blog content to boost interaction and reach:
Update and Republish Old Blog Posts
One of the simplest ways to reuse old blog articles is to update them with fresh material to make them more current and relevant to your readers.
Perhaps you’ve interviewed a few industry experts since writing a certain piece, and they’ve disclosed fresh knowledge that you believe your readers will like, or there’s new data that you need to include in your original post.
Whatever the situation, making a few changes to old blog pieces and republishing them can help you attract new followers and provide considerable organic traffic to your site.
Just be sure to indicate at the top of the page that the content has been updated in order to generate interest in your readers.
Break Down Longer Blog Posts into Several, Shorter Pieces
A single big post can also be used to produce a succession of mini-blog entries. For example, if you have a post titled “20 Digital Marketing Tips for Small Businesses,” you may divide it into 20 short posts, with each item on your list becoming its own article.
This enables you to provide extra material that will help the reader, such as background information, examples, images, and supporting statistics.
So, why bother breaking up a lengthy post into numerous small pieces? For starters, it shortens the amount of time it takes the reader to read your material. This is significant since it will entice readers who get bored reading lengthy information to visit your blog.
Second, it allows you to publish more material online, increasing your organic visibility and traffic. As a result, it is a win-win situation for everyone.
Turn Old Blog Posts into an Ebook
You may also use your past blog entries to produce an e-book for your subscribers. This should be simple for you because the majority of the work has already been completed.
All that remains is to organize the content so that it flows smoothly from one chapter to the next, add photographs in appropriate locations, design your ebook cover, and publish it.
E-books are frequently utilized as a lead magnet to attract readers to join an email list, but you may sell yours on your site or on Amazon Kindle.
In any case, releasing an e-book may greatly increase your brand’s reputation and position you as the go-to person when your readers have questions about the issue you explored in the book.
Turn Blog Posts Into a Guide
You may also create an online guidebook out of a series of blog entries on the same topic. This will be useful, particularly for individuals who prefer to read a single, thorough text rather than multiple, isolated bits.
But first, if your postings are many years old, you must update them with the most recent information. The guide may then be published on your blog and made available to people for free in return for their email addresses.
Turn Blog Posts into a Video Series
People enjoy watching videos because they are interesting and amusing, and as a result, they choose to look for information on YouTube and other comparable channels.
To reach out to these video enthusiasts, make a series of short, actionable films based on your existing blog material and post them online. This will assist you in increasing your blog’s followers and organic traffic.
Remember to put the appropriate link under each video to make it easy for readers to visit your blog if they want further information.
Turn Old Blog Posts into Podcasts
Also, if you’ve made a video version of your blog entries, it makes sense to have an audio version as well to attract audio fans.
Podcasts are quite useful for delivering those dry and tough blog subjects in an easy, relaxed, and conversational manner, allowing everyone to comprehend your message.
In addition, podcasts may be listened to anywhere, at any time, while doing other things. You may listen to them while commuting to and from work, doing housework, working out, and so on. This is in contrast to reading texts or viewing movies, which need a person’s undivided attention.
Once you’ve successfully made your podcasts, you can include them at the top of your articles and promote them on social media to maximize reach and interaction. Alternatively, you may set up an account with iTunes or another podcast hosting site and upload your podcasts there.
Turn Blog Posts into Webinars
Webinars are excellent for sharing your knowledge with your audience, engaging them in a dialogue, and gathering feedback.
This is vital for your blog since it allows you to identify the themes that your audience is most interested in and provides you with countless ideas for future posts.
When planning to hold a webinar, your current blog material might be a terrific source of knowledge. For example, if your webinar is titled “Digital Marketing Tips for Small Businesses,” you may obtain information for your final presentation by reading blog postings on the subject.
Turn Blog Posts into an Infographic
An infographic is a visually represented overview of your material. It’s a terrific method to break down your blog material into key points that will help visitors grasp your message better and faster.
The benefit of infographics is that they can be shared on various social media sites, which is ideal for increasing the number of people who see your blog.
So, how can you make sure your infographic is worthy of sharing? By ensuring that it is unique, eye-catching, and valuable to your target audience.
If you’re just beginning, there are lots of free templates and tools available online that you can use to build your own infographic, so be sure to look into them.
Turn Blog Posts into a Weekly Email Newsletter
Finally, if you create numerous pieces every week, chances are that some of them aren’t getting viewed by your target audience.
Why? Because individuals are so preoccupied with job, school, and business that they are fatigued at the end of the day, it is probable that they will not have time to go online.
One approach to ensure that such readers do not entirely miss your useful ideas, techniques, hacks, and tactics is to turn your blog entries into an email newsletter and deliver it to them on a weekly basis.
Repurposing your blog pieces in this manner allows you to highlight your best-performing material of the week while also encouraging your email subscribers to return to your site to catch up on what they missed.
These are just a few ideas for repurposing your blog posts in order to reach more people with your content. Feel free to experiment with them to find what works best for you.
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